The Slavic goddess Živa (also Żiwia, Siva, Sieba or Razivia) represents a principle of life, longevity, youthfulness, beauty, mildness, vitality and fertility. These are the attributes that should describe Slavic heritage as well.
The Živa Award has been established in 2012 on the initiative of an expert project group from the member countries of the Forum of Slavic Cultures.
The Živa Award aims at identyfing, encouraging, rewarding and promoting experiments, projects, practices in the museum sector within the specific cultural and geographical framework of the European countries of Slavic culture recognizing the peculiarities and specific values of the Slavic world with its story, its traditions, its heritage, its common and sometimes contradictory roots as well as its problems. It is an Award which at the same time collect interesting experiences and make possible to share them at the transnational level. It encourages competition in order to increase the number of museums which can do better more than simply to be the best ones and it is based on the idea that knowledge and sharing of experiences is essential for determining a more influential role of museums in our societies.